Programme Description
The Diploma in Advertising & Marketing Communications produces graduates with the technical and conceptual skills necessary to visualize ideas and messages to execute a quality advertising and marketing campaign. It also prepares students who wish to pursue a career in advertising, direct marketing, public relations, promotions or other related areas of marketing.
Programme Aims
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To equip graduates with fundamental concepts of advertising, marketing communications, public relations and media studies |
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To enhance thinking skills and creativity in developing advertising messages, concepts and ideas through effective copywriting and attractive visuals |
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To enhance interpersonal relations skills and credibility in communications, report writing and presentations |
Career Prospects
Upon completion of this program, graduates are able to work as account executives, media planners, executives, art directors, designers, copywriters, media researchers, marketing executives, event organizers, and more.
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