B.A. (HONS.) IN MARKETING
KPT/JPS(KA 8130)10/12[(PA 8130)01/11]

Introduction

The program is designed to produce graduates with the conceptual and technical skills necessary to impart effective marketing solutions in their chosen organizations. The program is suitable for those who wish to pursue a career in the dynamic and creative world of marketing.

Course Highlights
• Principles of Marketing
• Business Marketing
• E-Marketing
• Integrated Marketing Communication
• Customer Engagement & Development
• Sales & Marketing Project

Program Outcomes
Graduates will develop a mastery of the marketing aspects of an organization. They will also acquire critical thinking and analytical skills that will be applied to discover marketing strategies in line with available organizational resources.

Career Prospects & Development
Marketers can practise in a wide variety of situations. They may become Marketing Managers or choose to focus on doing Market Research, or may start as Management Trainees, Assistant Managers, Customer Service Officers, Sales Representatives, Technical Sales Consultants or Sales Managers.

Competitive Advantage
• Experienced and dedicated faculty members
• Exposure to real life and practical marketing issues