Programme Description
This course comprises business and e-knowledge that gives graduates the core concepts and current perspectives in e-business, e-business strategy and e-marketing. The degree provides a sound knowledge of the principles and practice of e-business, a familiarity with significant literature in the field and the ability to review, consolidate, extend and apply knowledge and techniques in the sector.
The program empowers graduates with the knowledge and understanding of best practice in e-business and an appreciation of the value of research, critical thinking and effective communication. Graduates develop professional skills in areas such as e-commerce technopreneurship. The course includes an internship unit, which equips students with decision making abilities in a realistic e-business context, plus it incorporates many new features, such as an application of e-tools along with a sound business philosophy to sustain a profitable venture.
Programme Aims
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To equip graduates with a sound knowledge of e-business concepts and their relevance to management disciplines |
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To enhance graduates' communication and leadership capabilities |
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To produce graduates who are able to meet the challenges inherent in an e-business |
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To reinforce graduates' global perspectives in management and business with a thorough grasp of technology and innovation |
Career Prospects
Graduates are able to work in various roles in the e-commerce and e-business environment. The program also prepares graduates to venture into technopreneurship and take up leading positions in a technology driven business.
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