DIPLOMA IN SALES AND MARKETING
KPT/JPS(KA 8128)10/12[(PA 8128)01/11]

Introduction

The Diploma in Sales and Marketing program is designed to produce graduates with the selling and marketing skills necessary to establish a strong market presence for their chosen organizations. The program allows graduates to critically assess their relative strengths and weaknesses in relation to their competitors and to come up with creative strategies to differentiate and position their products or services.

Course Highlights
• Principles of Marketing
• Sales Management
• Professional Selling
• Business Marketing
• E-Marketing
• Sales & Marketing Project

Program Outcomes
Graduates will develop an appreciation and understanding of the tools and techniques used in marketing products and services to consumers. They would also be able to devise suitable marketing strategies to enable effective market penetration.

Career Prospects & Development
Potential marketers can pursue career opportunities in the field of sales and marketing, including marketing research and consumer psychology. Other areas in which they can pursue employment opportunities are as Sales Representatives, Customer Service Representatives, Assistant Sales Managers, Management Trainees, or Sales Consultants.

Competitive Edge
• Experienced and dedicated faculty members
• Emphasis on applied interpersonal skills